Break Coinbase into its three layers and the valuation becomes easier. The trading franchise at roughly $5.5 billion of 2026 revenue deserves roughly 8x sales, for $44 billion of enterprise value. The subscription and services layer at $3.8 billion of revenue and growing 25% deserves 12x sales, for $46 billion. The prediction markets optionality, even on conservative assumptions, is worth roughly $15 billion.
Sum that up and the enterprise value lands at $105 billion, against the current $62 billion. That is the 65% upside case on a 24-month view. The 12-month target of $310 a share assumes only partial realisation of the prediction markets option value, and no meaningful compression of the trading multiple.
The bear counter is that trading revenue will compress as crypto ETFs cannibalise the spot exposure. That has been true for six quarters and Coinbase has still managed to grow. The ETFs have expanded the total crypto audience faster than they have cannibalised the direct trading relationship. Net-net, it has been additive rather than substitutive, and that pattern should extend through the next cycle.
The other bear counter is that the $1 trillion TAM projection is too aggressive. Even cutting it in half, the addressable market is still larger than the current Coinbase revenue base by a factor of five. The math does not require the bull case to be correct; it requires only that the base case not be wrong.